Our Team

Layal El-Saadi’s journey through the world of digital marketing is as dynamic as her creative vision. She began as an executive assistant for a dealer company, where she built lasting industry connections, including meeting James Copple, at CEDIA nearly a decade ago. She later launched her own boutique marketing agency, which she ran successfully for five years, honing her skills in strategy and branding. Midway through her agency work, Layal began collaborating with Bell & McCoy Integrated Solutions as a contractor before joining the team full-time. Now as Marketing Director, Layal leads content creation and photoshoots with a sharp eye for style and strategy, thriving in the supportive environment at BMCIS. Outside of work, she enjoys staying active, immersing herself in cinematography, and spending time with her black Maine Coon. With a playlist featuring Fleetwood Mac, Amy Winehouse, and Charli XCX, Layal brings her creative edge to every project.